Do you still need a website if you’re on social media?

Plenty of businesses run entirely from an Instagram or Facebook page, and some do well. But when someone is about to spend real money, they usually go looking for more than a feed.

What social media does well

It’s brilliant for reach, personality and staying visible. Short videos, behind-the-scenes posts and customer stories help people discover you and remember you.

What a website does better

• It answers questions in one place. Services, prices, areas you cover and how to get in touch, without scrolling through months of posts.
• It shows up in search. When someone searches for what you do, your website can appear. Your social posts often won’t.
• It’s yours. Platforms change their rules and reach. A website is your own shop window, on your own terms.
• It turns interest into action. Quote forms, bookings, purchases and follow-up all work better on a site built for it.

The best setup uses both

Social media brings people in. Your website makes the case and captures the enquiry. Automation makes sure every enquiry gets a fast reply. Each piece makes the others more valuable.