Work: Concept Studies & Capability Demos

northpeak.example

Concept study

Northpeak Roofing

A family roofing company that’s great on the roof and stretched thin everywhere else.

The business problem: Missed calls and quotes going cold. Most enquiries arrive while the crew is up a ladder, and by the time someone calls back, the customer has booked someone else.
What we’d build: A conversion-focused website with clear services, real job photos and a quote form on every page
Local SEO and a complete Google Business Profile for every area served
Quote requests flowing straight into a CRM, with an instant text-back and a follow-up reminder
The experience: A homeowner with a leak finds Northpeak in local search, sees photos of similar jobs, requests a quote in under a minute, and gets a personal text back before they’ve put the phone down.
Services used: Forward package, local SEO, AI automation

brightside.example

Concept study

A modern dental clinic competing with larger practices in a crowded neighbourhood.

The business problem: Patients compare clinics online and pick the one that feels trustworthy and easy to book. Brightside’s old site felt clinical, and booking meant a phone call during work hours.
What we’d build: A warm, reassuring website with clear treatments, prices and the team’s faces
Online booking connected to the clinic’s calendar
A short animated explainer for the treatment new patients ask about most
The experience: A nervous new patient reads a friendly treatment page, watches a 60-second explainer, and books an evening appointment without picking up the phone.
Services used: Signature package, booking integration, animation

kara-lane.example

Concept study

A one-person business coaching practice with more interest than hours in the day.

The business problem: Kara spends evenings answering the same questions from people who aren’t a good fit, while good prospects wait days for a reply.
What we’d build: A focused landing page built around one offer and one call to action
An AI assistant trained on Kara’s programs, prices and FAQs that qualifies leads and books calls
A month of short-form video built from one recorded workshop
The experience: A prospect finds a short video, visits the page, asks the assistant two questions at 11pm, and books a call in Kara’s calendar. Kara wakes up to qualified meetings instead of a full inbox.
Services used: Landing page, AI assistant, social video